Gray & Adams

The business challenge

Develop a research driven marketing strategy that would build UK and European presence and ensure brand consistency at every level of business operations.

The marketing breakthrough

By working closely together with the Gray & Adams core management team, and having been informed by extensive research with staff and customers, industry trends and competitor analysis, we delivered a programme of marketing activity, that included a new brand proposition and new messaging. The strapline “Driven to Deliver” was created along with a new brand identity, a sales tool kit and media campaigns. We continue to provide ongoing marketing support which develops this work.

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For Gray & Adams to continue to effectively compete against the growing UK and European competition and break into new markets it was essential for us to invest in our marketing activity. Genoa Black provided the insight and strategy to give us the confidence to begin this next phase in our development.

- Calvin Morrice, Managing Director, Dunfermline.