James Aimer

The business challenge

To develop a new brand that would aid a sustainable marketing strategy, build awareness and engage with key prospective customers and trade audiences.

The marketing breakthrough

Through comprehensive research into the private label coffee and tea market, we identified heritage and expertise as the elements that make James Aimer unique. These messages were leveraged across all touch points including marketing collateral, a website and a supporting brand story video.

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Genoa Black understands our business model, what we are trying to achieve and have the expertise and creativity to get us there. They have developed a revised proposition which has led to the development of a new identity, website, video and product packaging. We would highly recommend the team at Genoa Black if you want an agency that gets to the heart of your company, has strategic vision as well as creativity.

- Eric Duncan, Managing Director, James Aimer.