James Hutton Institute

The business challenge

Build a contemporary, relevant and engaging science organisation brand portfolio for a diverse range of global stakeholder groups and audiences.

The marketing breakthrough

By working in close collaboration with the Executive team over a number of years, we have helped develop brand and marketing engagement both internally and externally. This has been achieved through strong internal engagement and change initiatives, new positioning and messaging, a communications strategy and the development of new brand identities.

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Genoa Black has been easy to work with and are highly professional in their approach bringing discipline and creativity together to meld our ideas with their input to get great results.

- Colin Campbell, CEO, The James Hutton Institute.