READ Cased Hole: ZeroTime™

The business challenge

To launch, raise awareness of and drive sales enquiries for READ Cased Hole’s new logging while working solution ZeroTime™ at ICoTA, Houston.

The marketing breakthrough

A strategically driven research programme that informed a new brand identity, proposition and messaging for the ZeroTime™ service. This was then used across brochures, animations, case studies, direct marketing campaigns, advertising, website, strategic PR and social media campaigns. The extensive global PR undertaken achieving 1095% PR ROI, led to a 64% increase in website sessions and a 71% increase in LinkedIn referrals. This resulted in several new global business enquiries.

If you would like to receive the full case study, please contact us.


Genoa Black from the outset has understood the pressures and challenges facing the sector, and has worked closely with READ to establish a dynamic and differentiated global brand, increase our profile amongst key markets and target audiences and importantly worked closely with us to drive business development in a challenging and competitive sector. Genoa Black brings a refreshing approach to strategic thinking that challenges the conventional marketing agency approach and a high service delivery standard; the combination of which has led to a successful relationship based on seeking new market value.

- Gavin Lindsay, Global Business Development Director, READ Cased Hole