SDI Inward Investment

The business challenge

Design and develop new customer value propositions and messaging for SDI’s specialist teams in both Medical Technology and Industrial Biotechnology to help drive investment into these sectors.

The marketing breakthrough

The development of new, creative and impactful international pitch presentations for each of the respective sectors for use by the Scottish Development International team at international events, meetings and conferences.

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Working with key stakeholders across the international Industrial Biotechnology and Medical Technology sectors allowed us to create unique and compelling propositions to support the SDI specialists in their work to attract inward investment to Scotland. The project highlighted the growing potential for complex and innovative sectors within the Scottish business landscape and provided the team with insights into key focus areas for international development.
- Gaynor Duthie, Genoa Black Client Services Director.