Tillicoultry Quarries

Business Challenge

Develop a brand that helps drive business development.

The Marketing Breakthrough

To support the amplification of the company as a market leader, we defined a new brand proposition of ‘Building a service legacy’. The creation of a brand playbook encouraged employees to invest in new core values. This helped cement the customer service focused brand proposition into the day-to-day activities of the business. A new visual identity and brand assets then ensured the proposition was reflected across all touchpoints.

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We have worked really closely across the Tillicoultry Quarries workforce to develop a staff engagement tool that resonates with the business and day to day behaviours.

- Gaynor Duthie, Client Services Director, Genoa Black