The business challenge

Increase awareness of the Tomatin brand and product ranges in the UK and key International markets, positioning Tomatin as the new whisky of choice for the discerning consumer.

The marketing breakthrough

We created an engaging and integrated campaign encompassing PR and digital marketing that reached a total of 15.6 million consumers. The overarching creative for the campaign ‘Tomatin Life’ was inspired by and captured the traditional working community at the distillery, and was amplified across magazine features, press releases, social media campaigns and a media launch event in London, for Tomatin’s exclusive Warehouse 6 Collection 1971 malt.

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The development of the Tomatin Life campaign was both engaging and fascinating. Discovering the uniqueness of Tomatin as a distillery and the commitment and unwavering passion of their team, inspired a campaign that was authentic and compelling. Supporting the team at Tomatin with the launch of their most coveted and rare Single Malt to date was a privilege for the team involved and one we were proud to be a part of.

- Gaynor Duthie, Genoa Black, Client Services Director.