How do you go about creating value? Our experience has shown us that growth can come from many different, and often surprising directions – new product and service development, entering new markets, attracting new customers and creating new revenue streams… the list goes on.
We believe that marketing is a critical business function that should be aligned to your overall business strategy and that its purpose is to drive sales. We also believe that marketing can help to build strong and powerful brands that are as much about engaging with your customer audience, as your internal team.
So when we say ‘creating value’, we mean return. Return on marketing through sales, return on brand engagement through customer loyalty and return on brand through strong business cultures and loyal teams. These are the things we know are important to businesses, their growth and their ability to build sustainable organisations.
By working closely with you we can develop new options, scenarios, opportunities and ways of working that can help you create new value for your company and your people. So to give you the heads up, when we work with you, we will need to know what growth objectives are on your mind, the challenges you face day-to-day in order to give you the best advice in helping you take your business to the next level.
Contact us for further information on how we can help your business to create more value.
As International Women’s Day (8 March) draws near, Claire Kinloch, Founder and Managing Director at Genoa Black, talks about how her mostly-female team has added significant value to our clients.
Read about how to get ready for Offshore Europe 2017.
Read about how to find new opportunities in the energy sector.
Why should you spend money on good marketing?
Read about our brand and communications project for Safewell Solutions.