Working within a team that brings out the best in you, is inspiration for everyone on so many levels.
My daily mantra for all my work is ‘why’. What is the strategy behind the brief? What does my creative response need to be? If I can justify my reasoning, provide a clear rationale, not forgetting that all encompassing arresting visual, then I can tackle any problem head on.
I’m never one to settle for the easy option. I never like to present what is typically ‘expected’ of me in answer to ‘the client brief’. I am however invested in delivering the highest calibre of creative output, everyday.