Our Story

OUR STORY

Having worked previously agency and client side on a range of brands and across a breadth of business and consumer sectors, our over-riding realisation and philosophy has always been that we believe that the single purpose of marketing is to drive sales.

And as a result, marketing must be aligned to business objectives and ambitions.

Without a clear marketing strategy, resource and investment in marketing execution is therefore in danger of being ineffective and a waste of money.

Our vision is to make a meaningful difference to our clients through brilliant strategy-led work and highly talented people.

And our antidote to agency approach means we build invested and meaningful relationships with everyone we work with.

Find out more about how Genoa Black can help you grow.

AUGUST 2019

Alex Cardnell joins Genoa Black as Marketing and Development Director to drive UK and international growth.

MAY 2019

Genoa Black wins the 2019 DRUM award for Market Research.

APRIL 2019

Genoa Black is nominated in the 2019 DRUM RAR Awards for Strategic Marketing, Market Research and B2B Marketing.

JANUARY 2019

Genoa Black receives 126 independent client ratings through the Recommended Agency Register.

NOVEMBER 2018

Gigaclear Plc appoints Genoa Black as strategic and creative marketing partner across its network and ISP business entities.

JUNE 2018

Genoa Black reappointed by Scottish Development International to lead and deliver International Selling Growth Programme for complex markets.

FEBRUARY 2018

Genoa Black receives an average of 9/10 across client ratings.

JUNE 2017

Genoa Black opens in London at Scotland House.

MAY 2017

Accreditation retained from the Recommended Agency Register across 9 categories.

FEBRUARY 2017

Appointed by SDI to lead the International Growth Selling Programme.

JANUARY 2017

Partnered to launch the Sales and Marketing Academy Scotland.

MAY 2016

Appointed lead supplier on Scottish Enterprise’s Marketing Expert Support Framework.

APRIL 2016

Accredited by the Recommended Agency Register across 9 categories.

MARCH 2016

Awarded Professional Advisor of the Year at HSBC Export Awards.

JANUARY 2016

Appointed lead supplier on the National Digital Engagement Programme.

MARCH 2015

Office in South Queensferry opens

AUGUST 2014

Appointed by The Edrington Group for a global project.

FEBRUARY 2014

Opened our first office in Aberdeen.

1ST AUGUST 2013

Genoa Black is born.

 

Genoa - a sail that takes you forward through a prevailing wind

Black - simple, straightforward

Genoa Black [n] – a place, group of people or product that can help you breakthrough barriers to growth