Our Story

OUR STORY

Our story and our incredible growth to date is testament to the dedication and ambition of a team fully committed to delivering more than the normal agency/supplier relationship.

As a highly ambitious company we continue to encourage, harness and develop our know-how in order to progress and promote cutting-edge thinking allowing us to deliver the best strategies and advice. We are continually learning with each new instruction in order to better understand how to make a quantifiable difference to our clients.

We have an unwavering focus on service excellence and our own people aiming always to be brilliant and better than we were yesterday. Alongside this commitment, our antidote to agency approach means we build invested and meaningful relationships with everyone we work with.

 

APRIL 2019

Genoa Black nominated in the 2019 DRUM RAR Awards for Strategic Marketing, Market Research and B2B Marketing and wins award for Market Research.

APRIL 2019

Recommended Agency Register accreditation achieved, for the fourth year running, after receiving an incredible average of 9/10 across 126 independent client ratings.

NOVEMBER 2018

Gigaclear Plc appoints Genoa Black as strategic and creative marketing partner across it's network and ISP business entities.

JUNE 2018

Genoa Black reappointed by Scottish Development International to lead and deliver International Selling Growth Programme for complex markets.

FEBRUARY 2018

Recommended Agency Register accreditation in a company record 18 categories, after receiving an incredible average of 9/10 across 203 independent client ratings.

JANUARY 2018

Our new little re-brand evolution.

DECEMBER 2017

Year four team Christmas party – Prague.

JUNE 2017

Opened an office at Scotland House, London.

MAY 2017

Accreditation retained from the Recommended Agency Register across 9 categories.

FEBRUARY 2017

Appointed by SDI to lead the International Growth Selling Programme.

JANUARY 2017

Partnered to launch the Sales and Marketing Academy Scotland.

DECEMBER 2016

Year three team Christmas party – Amsterdam.

SEPTEMBER 2016

Launched the Shipmates Graduate Programme.

JULY 2016

Relocated Edinburgh office to South Queensferry.

MAY 2016

Appointed lead supplier on Scottish Enterprise’s Marketing Expert Support Framework.

APRIL 2016

Accredited by the Recommended Agency Register across 9 categories.

MARCH 2016

Awarded Professional Advisor of the Year at HSBC Export Awards.

JANUARY 2016

Appointed lead supplier on the National Digital Engagement Programme.

DECEMBER 2015

Year two team Christmas party – Aviemore.

AUGUST 2015

Second year accounts showed 186% growth in turnover.

MARCH 2015

Opened our second office, in Leith, Edinburgh.

AUGUST 2014

Appointed by The Edrington Group for a global project.

FEBRUARY 2014

Opened our first office in Aberdeen.

DECEMBER 2013

Year one team Christmas party – M&S sandwiches.

SEPTEMBER 2013

G&Ts to celebrate our first client payment.

1ST AUGUST 2013

Genoa Black starts with a laptop, a LinkedIn network and Alan’s father’s photography; his distinctive black and white photos are reflective of a company that keeps its advice simple and effective.

JUNE 2013

The moment that inspired our name. During an evening’s sail on the Firth of Forth, Alan relied on an old Genoa sail to get him back to port. A Genoa sail helps you get through a prevailing wind. A fitting description for what we do for clients.

 

In its first four years, Genoa Black’s average year on year growth has been 63%, built by a team deliberately chosen from a range of marketing, business, legal,  industry and client backgrounds.

We are hugely ambitious about our future. We continue to encourage, harness and develop our know-how in order to progress, promote open, cutting-edge thinking and to allow us to deliver the best advice. We are continually learning with each new instruction, in order to be better able to understand and make a real difference to our clients.

Whilst we acknowledge that we are only human, we have an unwavering focus on growth for our clients, Genoa Black and its people, and aim always to be brilliant and better than we were yesterday. Alongside this commitment, our antidote to agency approach means we build invested and meaningful relationships with everyone we work with.

Find out more about how Genoa Black can help you grow.

Genoa - a sail that takes you forward through a prevailing wind

Black - simple, straightforward

Genoa Black [n] – a place, group of people or product that can help you breakthrough barriers to growth