Sian Baxter

Senior Marketing Advisor

Sian has over 15 years experience primarily within the food and drink sector, developed initially at Nestle, followed by a mix of brand marketing, customer marketing and international project management within the Edrington Group. Sian has honed her client relationship management expertise throughout her career and leads a Genoa Black client portfolio with a passion for brands and people.


Sian’s vast global brand and communications experience helps our clients to think about the benefit of marketing alignment externally and internally.


With boundless energy, Sian motivates and supports a developing team through her learnings and a creative approach.

I relish working with teams and clients to drive brand profile and success.